Chief Impact & Movement Officer

The CIMO leads B Lab's impact & movement portfolio. This means catalyzing systems transformation beyond businesses’ adoption of core products – orchestrating movement building and collective action, strategic partnerships and fundraising, brand and communications leadership, policy and advocacy, and programs that demonstrate systemic change. By combining external influence with internal narrative, the CIMO ensures B Lab shows up in the world as both a credible standards organization and a catalyst for economic transformation that creates the conditions for an economy that works for people and the planet.

B Lab is undergoing two simultaneous transformations: the evolution of its standards and assurance model, and the unification of its network into one global organisation. The CIMO ensures these transformations strengthen B Lab's movement-building capacity. This portfolio must maintain and amplify B Lab's external influence during internal change – demonstrating that organizational integration enhances rather than constrains the ability to catalyze and amplify collective action. The CIMO must continue to evolve B Lab's narrative from a certification organization to a systems change catalyst, while maintaining credibility with diverse stakeholders from grassroots activists to institutional leaders.

The CIMO enacts B Lab's Theory of Change by orchestrating interventions that amplify behavior change in business and mobilizes collective action that shifts cultural norms and ultimately transforms economic structures. By building coalitions, influencing policy, and demonstrating alternatives, the CIMO helps create the enabling conditions for stakeholder capitalism to become an established economic paradigm. Through strategic storytelling, community activation, and sophisticated programming this role ensures B Lab's technical work in standards translates into a compelling vision for economic transformation that diverse actors can see themselves in and contribute to.